Pre-roll video advertising

Jérôme Granados / Katia Jannin on Thursday, February 5th 2009 I 0 Comment

The possibilities to generate income from your content are widening. A new menu has appeared in the webservices menu > advertising manager. It's the video ads manager menu, that enables adding ads in pre-roll.


Pre-roll

Pre-roll video advertising
A pre-roll advertising is an ad that is displayed before the launch of the video the visitor chose to watch.

Here's a pre-roll video ad, added before the last summer interview of Christian.

During the pre-roll, the time line of the player is inactive. The user must see the all pre-roll before he can watch the desired video. If he clicks on the pre-roll, he will be redirected to the site of the advertiser.

The maximum size of the video file you will use is 4Mo. This matches 1 minute of ad. Note that the best compromise for a pre-roll video is to last between 10 and 20 seconds.

New Video Ads Manager menu

Pre-roll video advertising
From now on, it exists 2 possibilities to publicize ads in your website videos:

- pre-roll video ads (only for Pro portal)
- text ads that display during the video playing (for Pro and Xpert portal)

The menu WEBSERVICES > advertising manager has been cut in 2 sub-menus : Video ads manager and Web ads manager (for the gestion of the other ads of your site)

In WEBSERVICES > Avertising Manager > Video ads manager, upload the files you want to play in pre-roll. Remember that there's only one active pre-roll and that's the one to be played before all your videos.

The pre-roll summary list of ads manager also enables to :
1/ Consult the statistics of the link to the advertiser site.
2/ Get a preview of the pre-roll (clicking on the thumbnail)

Two further details for an end : X-pert portal users can from now display text advertising. A tip for the Pro Portal users, you can use the pre-roll to display credits, before all your videos, this will save you time!




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